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Personal Brand 2.0: How to Create an Effective Digital Profile

Personal Brand 2.0: How to Create an Effective Digital Profile

In the digital realm, you have far more opportunities for self-presentation than on a 90x50mm piece of cardboard.

What to Include in Your Digital Profile

  • Professional High-Quality Photo: A good headshot creates trust and professionalism.
  • Links to All Relevant Social Media and Messaging Platforms: Make it easy for people to connect with you on their preferred platform.
  • Brief Bio and Positioning: Clearly communicate who you are and what you do.
  • Portfolio or Case Study Links: Show your work and achievements.
  • Contact Information: Multiple ways to reach you (email, phone, messaging apps).

Best Practices

A well-designed profile increases conversion from initial contact to partnership. Keep your information up-to-date, use consistent branding across platforms, and make it easy for people to take action.

Remember: Your digital business card is often the first impression you make. Make it count.